Willow is on a mission to elevate the maternal experience, whether or not there’s a pump involved.
Breastfeeding may be natural, but that doesn’t mean it always comes naturally. In fact, while 83% of mothers start out breastfeeding, a staggering 70% of mothers experience breastfeeding difficulties in the first month, often resulting in poorer breastfeeding outcomes, as well as a significant physical, emotional, and mental impact on moms.
Whether you’re a new mom or seasoned parent of four, every baby is different, which means every breastfeeding experience can vary dramatically. Moms deserve support every step of the way, which is why, from the beginning, we committed to supporting moms from the first drop to the last feed.
Beyond comfortable, effective wearable pumps, moms also need easily accessible breast care, accessories, social communities, and––most importantly––access to expert resources and factual, science-based information. This Breastfeeding Awareness Month, we want moms to have what they really want: ultimate freedom, convenience, and confidence to feed their way.
We make the products moms need and want
Breast issues like swelling, engorgement, and sensitive nipples are common in the early days and weeks of breastfeeding. Remember: Everyone is learning! This makes breast care essential for setting yourself up for success.
We’ve thoughtfully curated a selection of care products that can help relieve engorgement and swelling, soothe sore nipples, and even encourage letdown. From best-selling Silver Nursing Cups and Hot & Cold Breast Therapy Packs to our Silicone Wearable Breast Pump and Reusable Breast Pads, our latest lineup had something for every mom at every stage in her nursing journey.
Beyond breast care, though, we also want to make mom’s life easier. Combo feeders and exclusive pumpers rely on our breast milk storage essentials for peace of mind when pooling and collecting milk. When she’s on the go, products like the Pump Anywhere Bag, Breast Milk Cooler, or Travel Cleaning Pack keep things low-stress. Whether she’s working away from her baby for the day or heading out on a weeklong vacation, she has all the parts and pieces she needs for a low-stress getaway. We also made certain these accessories were durable, easy to clean, and stylish. Because moms deserve better.
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We lead with science and partner with experts
Not only do we publish a wealth of science-backed, expert-led articles to help educate and encourage moms, but we partner with IBCLCs, Mom Coaches, pediatricians, and mental health experts, to support moms in feeding and caring for their babies, as well as themselves.
Our partner network, Simplifed, is one of our most trusted resources for connecting nursing and pumping moms to International Board Certified Lactation Consultants. This virtual platform (which is covered by many different insurance providers) can help moms get accurate and reliable answers to their feeding questions.
Want to know if you have elastic nipples? We can help, and even guide you to find your perfect flange fit. Need help understanding (and getting more) postpartum sleep? Our partnerships with psychologists, doulas, midwives, and other experts can offer insight into a variety of topics. Plus, we’re always on the lookout for mental health partnerships to give moms greater access to the emotional support they crave.
Need help with pumping? Willow Mom Coaches are a part of our acclaimed customer care team, and they can provide moms with personalized guidance on all things assembly, alignment, sizing, and more. (Many are also trained to provide lactation support!) We also have #1 customer satisfaction* and a 24/7, U.S.-based customer care team.
Book a virtual appointment with a Mom Coach
*Brandtracker independent survey by Rabin Roberts Research of 500 pumping moms, November 2024
We encourage community––even if it has nothing to do with pumping
Making mom friends is hard. Factor in minimized bandwidth, barely-there sleep, and the general feelings of isolation that can come with motherhood, and making “friends” is the last thing you want to do, even if that’s exactly what you want to do! Sometimes you just need a common experience, open forum, and permission to laugh, because social connection is maternal health, too.
Our free online community celebrates each feeding experience, postpartum life, and hopefully leads to greater connections. Wherever you find us, we’ll be sympathizing with moms, sharing their pain, resisting mom tropes and outdated narratives, and we hope you’ll come along for the ride. We want moms to know that we’re here to support, encourage, and answer questions––and if that’s what brings moms together, then everyone wins.
We make moms’ lives easier from the palm of their hands
We get it. Mom life can be so hectic and everywhere-all-at-once that if we can’t get answers to our questions the second we think of them, then they’re gone. (Until we inconveniently remember in the middle of the night.)
That’s why we engineered the Willow App to go above and beyond managing and tracking your pumping sessions. Within our app, we give all users access to expert-backed articles and videos. You can book 1:1 sessions with postpartum professionals. We even offer access to partnerships for meal delivery services, mental health, parenting groups, and fitness platforms and physical therapy.
Have urgent questions you need answered now? Ask Ema, our conversational, medically validated AI tool that can give you insights and reassurance in seconds. Need an extra pump part? Shop pumps, accessories and breast care, too. Is there anything the Willow app doesn’t do? We don’t think so.
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